Hire a Web Design Company (Cost $2,000 – $10,000+ per year) Who this is right for: If you have a unique vision for your website, you can work with a web design company. You will get the most hand holding with this option, as the company should be experts at website design and able to provide […]

Wider strategic questions that should be answered: 1. How do we communicate our mission statement online? After you identify your classic marketing ‘value proposition,’ next comes working out how you communicate it online. Are terms describing the customer problem/your solution being searched for? Your value proposition might not have many searches; in this case, you […]

Reality check: Google doesn’t care if your website looks pretty. Web design matters. It matters a lot. You want your website to capture your audience. Customers are more like to convert on a website that’s modern and professional. But the search engines aren’t basing rankings on how pretty your website is. If you’ve spent much […]